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SXSW going on this week and I’m not there.

SXSW has is pluses and minuses, but I do want to attend the Media part of the Conference (as an ex-NYC musician, I don’t feel the need to get involved in the music side. Not to dismiss it, but its just that I’ve played the fest and it just feels like “a day at the office”). I think its good to at least make a show of face, hand out some cards, evangelize for what ever organization I’m currently involved with, and get some face/drink time with fellow members of my profession.

The ideal world is that all of my fellow practitioners get a chance to “come up for air” and attend the conference. This is usually a time when project life cycles are at their peak, so it’s hard to say to my “team of the day” that I’m going to go off and geek hob knob.

But hopefully one year I actually can. It’s always good to hear new perspectives, be challenged, learn new best practices and generally engage.

If you happened to attend feel free to comment with any highlights, or if you’re old and jaded, comment about that too! Its all fair game here.

Fingers crossed for 2010. (I’ve been crossing my fingers since 2003 or so!)

BTW: starting to read up on IE8. Enjoy this random link, courtesy Nate Koechley’s blog

Addition: Khoi’s take on the recent fest, glad it ended on a positive note

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